This program is designed for small to mid-sized groups. It is divided into four powerful modules, the last devoted entirely to your specific applications and connections. There are a variety of ways to implement the process, depending on your unique needs; public workshops, in-house delivery and train-the-trainer with turnkey licensing - you do or we do!

Module1: Successful vs. Effective
This first module introduces course and components, and outlines the process. Participants learn the importance of Diagnosing, Adapting and Communicating as behavioral skills for increasing sales. Participants discover key definitions and concepts for influencing behavior, and also take time out for a snapshot of their own behavioral tendencies through our "Sales Influence Inventory."

Module 2: Match & Move! Buying Readiness/Selling Style
This module outlines the dynamics of the Situational Selling® Model, and its' basic components: Buying Readiness and Selling Styles. Here, participants learn how to diagnose a customer's readiness to buy, and how to adapt their own selling style for effective influence.

Module 3: Getting to Four! The Situational Selling® Model
Now that you've solved the mystery of buying readiness and the keys to adapting selling styles, now it's time to use the model as a tactical sales plan to guide your personal sales interactions. In this module you'll also receive personal feedback on your own sales behavior tendencies and power base usage. Activities will highlight not just patterns in your sales behaviors, but also specific strengths and areas for development.

Module 4: Applications and Connections
By design, these structured skill development sessions will allow you to develop your own Behavioral Sales Plan, specific to your customers, your products or services, your transactions and your own personal tendencies. We use tailored role-play activities, selling style competencies and even personal coaching to help you best move the model from workshop to workplace.